It’s been a while since I last wrote something on here, but today I really feel like I need to to get everything in my head out on to paper. I honestly don’t even know where to begin or what to say about everything that has gone on after England lost to Italy in the Euros final. Today I just feel so sad.
Yesterday before the match my friend and I were walking and talking about how great it felt that after such a shit year the whole country felt so united by England being in the final, but what I can’t comprehend is how quickly that feeling changed after England lost in the penalties. The reaction from a minority of football hooligans is quite literally horrendous, they will have been happily chanting the national anthem, singing songs of praise for all the players, and the second a penalty in a GAME is missed this turns into racial slurs and online abuse? I’ve seen so many comments online saying ‘Rashford fed the nation’ ‘Saka is only 19’ as if if they hadn’t done these amazing things or been so young they would deserve it – there shouldn’t need to be justification, it just shouldn’t happen!
Anyway, in this post I want to talk about something that has been on my mind all day. Most of the hate that Rashford, Sancho and Saka have experienced has been on social media platforms. Working in the advertising industry I haven’t been able to stop thinking all day that the industry I work in literally fuels online hate. Social media platforms like Facebook, Twitter and Snapchat quite simply wouldn’t exist without brands paying to put their ads on social media, and my job is to literally tell brands to invest on those platforms. Advertising and the work brands do has the potential to do such amazing things change opinions, drive equality and bring about change through their messaging, but the platforms that brands invest so heavily in to spread those messages are so so corrupt.
Think about coronavirus, Instagram managed to put warnings on every Instagram story that was a post about Covid, with a warning for people to be cautious about the sources that they’re trusting to get information from online. They managed to turn that around in no time, so why are they taking so long to combat online hate? Only the other day someone on Love Islands family had to put out a post to ask people to stop sending their daughter hate online because she came into the villa and caused a slight stir which resulted in her getting death threats – how and why do people think this is acceptable!?
There are two things that need to be done here, social media platforms need to clamp down on hate being spread across social platforms, and people need to feel the repercussions of posting hate online. I’ve seen a petition going round today that all social media account should have to have an ID attached to them so it gives people more accountability – meaning that if people do post outrageous comments online they will have to deal with the consequences (and rightfully so). I saw a quote this morning from Mike Tyson which I thought was very apt:
You can find a link to the petition here. It’s crazy that it always has to get so bad before things like this become a priority.
That’s all for now.
Thanks for reading, Chloe x